# Integral Ad Science: The Hidden Cost of MFA Webinar > Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms\. Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Privacy Policy](https://integralads.com/ias-privacy-data-management/policies/privacy-policy/) - [Platforms \& Partners](https://integralads.com/who-we-help/platforms-partners/) - [Retail Media Network](https://integralads.com/retail-media-network/) - [Contextual Targeting](https://integralads.com/solutions/contextual-targeting/) - [Liderança e Prêmios](https://integralads.com/about-ias/leadership-awards/) ## Posts - [The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI\-Native Environments](https://integralads.com/insider/brand-safety-and-opportunity-in-ai-native-environments/): Discover how IAS is establishing independent brand safety and verification standards for AI\-native advertising environments like ChatGPT Ads\. - [The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI\-Native Environments](https://integralads.com/apac/insider/brand-safety-and-opportunity-in-ai-native-environments/): Discover how IAS is establishing independent brand safety and verification standards for AI\-native advertising environments like ChatGPT Ads\. - [Election Cycles: Six Questions to Help Your Brand Prepare](https://integralads.com/insider/election-cycles-six-questions-for-brands/): Get your brand ready for election cycles with six questions about ad suitability, social visibility, content quality, invalid traffic, and connected TV\. - [Cutting Through the AI Slop: IAS Brings Low\-Quality GenAI Avoidance to Video Platforms](https://integralads.com/uk/insider/cutting-through-the-ai-slop-ias-brings-low-quality-genai-avoidance-to-video-platforms/) - [The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI\-Native Environments](https://integralads.com/uk/insider/the-next-horizon-in-digital-advertising-brand-safety-and-opportunity-in-ai-native-environments/) ## Popups - [RMN Form popup](https://integralads.com/insider/pixpopup-item/rmn-form/) ## Portfolio - [Integral Ad Science to Provide Brand Safety and Suitability Measurement in ChatGPT Ads](https://integralads.com/uk/news/integral-ad-science-to-provide-brand-safety-and-suitability-measurement-in-chatgpt-ads/) - [ Integral Ad Science e la nuova misurazione della brand safety e suitability per ChatGPT Ads](https://integralads.com/it/news/integral-ad-science-e-la-nuova-misurazione-della-brand-safety-e-suitability-per-chatgpt-ads/) - [Integral Ad Science ofrece medición de Brand Safety y Brand Suitability en ChatGPT Ads](https://integralads.com/es/news/integral-ad-science-ofrece-medicion-de-brand-safety-y-brand-suitability-en-chatgpt-ads/) - [Integral Ad Science \(IAS\) ermöglicht Brand\-Safety\- und Brand\-Suitability\-Messung für ChatGPT Ads](https://integralads.com/de/news/integral-ad-science-ias-ermoeglicht-brand-safety-und-brand-suitability-messung-fuer-chatgpt-ads/) - [Integral Ad Science、ChatGPT広告のブランドセーフティおよびブランド適合性計測を提供](https://integralads.com/jp/news/ias-bss-chatgpt-ads/): 2026年10月6日 – 人工知能（AI）がデジタル広告のあり方を急速に変える中、マーケターは新たな重要課題に直面しています。それは、刻々と変化する生成AIネイティブな環境において、ブランドセーフティとブランド適合性をいかに確保するかという課題です。独立した第三者による検証がなければ、対話型チャネルにおける広告は、信頼できるメディア品質基準を求める企業ブランドにとって、広告の安全性や適切性を十分に把握できない領域となる可能性があります。 こうした業界全体の課題に対応するため、世界有数のメディア品質企業であるIntegral Ad Science（IAS）は本日、ChatGPT広告（ChatGPT Ads）に対応する初のメディア品質パートナーの一社として、独立した第三者によるブランドセーフティおよびブランド適合性の計測を提供することを発表しました。 ## Categories - [Insights](https://integralads.com/insider/category/resources/insights/) - [Brand Safety \& Suitability](https://integralads.com/insider/category/topics/brand-safety-suitability/) - [Featured](https://integralads.com/insider/category/featured/) - [Viewability](https://integralads.com/insider/category/topics/viewability/) - [Topics](https://integralads.com/insider/category/topics/) ## Tags - [Products](https://integralads.com/insider/tag/products/) - [Media Quality](https://integralads.com/insider/tag/media-quality/) - [Context Control](https://integralads.com/insider/tag/context-control/) - [Brand Suitability](https://integralads.com/insider/tag/brand-suitability/) - [Threat Lab](https://integralads.com/insider/tag/threat-lab/) ## Portfolio categories - [News](https://integralads.com/insider/portfolio-types/news/) - [Press Releases](https://integralads.com/insider/portfolio-types/press-releases/) - [Press Coverage](https://integralads.com/insider/portfolio-types/press-coverage/) - [Copertura Mediatica](https://integralads.com/insider/portfolio-types/copertura-mediatica/) - [Communiqués](https://integralads.com/insider/portfolio-types/communiques/) ## Optional - [Sitemap index](https://integralads.com/sitemap_index.xml)